We build what we want to build

We make things because we want to use them ourselves. A useful answer should be easy to find. A long conversation should not become a chore. A bookmark manager should not feel like a forgotten drawer full of old links.

Smart Conversion has been part of that story since 2007. It started as a university project and grew into a resource used by millions of people over the years. We like practical software with personality. Some ideas stay small. Others collect features, stories and a captain called Moosalot. That is fine by us.